The Brightside of “neo” neons

“Nature’s genius adapted for human design through biotechnology”

Bright neon colours in shades such as bio lime, neon green and Proton Purple  can be seen everywhere ,both in our digital world and on the high street - Injecting feel good factors reminiscent of the freedom of 80sand 90s rave into a post pandemic world . Optimism and stand out colour is key ,with colour reflecting a much needed emotional boost across our digital and social worlds .Whilst colour can be a catalyst for sales ,the environmental costs of many synthetic dyes and artificially manufactured colour cannot be ignored . This article published by MIX Magazine explores this complex subject and identifies companies leading the way in producing these dopamine brights using biotechnology.

Companies to look out for include Werewool who have created a revolutionary fiber development platform to create biodegradable fibres with tailored aesthetic and physical properties. Made from engineered proteins found in corals the company has been able to create a fibre which is naturally fluorescent.